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Getting started with transmedia storytelling : a practical guide for beginners
Pratten, Robert.
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| 자료유형 | 단행본 |
|---|---|
| 개인저자 | Pratten, Robert. |
| 서명/저자사항 | Getting started with transmedia storytelling: a practical guide for beginners/ by Robert Pratten. |
| 판사항 | 2nd ed. |
| 발행사항 | [S.I.] : [CreateSpace], 2015. |
| 형태사항 | 210 p. : ill. ; 26 cm. |
| ISBN | 9781515339168 (pbk.) 1515339165 (pbk.) |
| 일반주제명 | Digital storytelling --Handbooks, manuals, etc. Interactive multimedia --Handbooks, manuals, etc. Marketing --Psychological aspects. |
초록
목차 일부
This is the second edition of Robert Pratten''s massively popular Getting Started in Transmedia Storytelling. It''s a practical guide to developing cross-platform and pervasive entertainment written b...
목차 전체
This is the second edition of Robert Pratten''s massively popular Getting Started in Transmedia Storytelling. It''s a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner.
Whether you''re a seasoned pro or a complete newbie, this book is filled with tips and insights gained from years of work in multi-platform interactive storytelling.
Whether you''re a seasoned pro or a complete newbie, this book is filled with tips and insights gained from years of work in multi-platform interactive storytelling.
저자소개
Robert Pratten is founder and CEO of Transmedia Storyteller Ltd - creators of Conducttr, the multiplatform interactive storytelling and gaming platform.
Robert''s experience uniquely places him at the intersection of entertainment, marketing and technology: he brings more than 25 years'' experience as a marketing consultant and expertise in Intelligent Networks having formally advised clients such as Ericsson and Telcordia on international pricing, positioning and market entry strategies.
In 2000, he left Europe''s leading telecoms consultancy firm to attend the London Film School and since wrote, produced and directed two award-winning, critically acclaimed feature films - London Voodoo (2004) and Mindflesh (2008).
In 2011 he produced the original transmedia proof-of-concept project for Conducttr, Lowlifes.
Today he is an internationally recognized thought-leader in transmedia storytelling - regularly speaking at conferences including the World Innovation Conference, SXSW Interactive, FIPA, Storyworld and also to transmedia meetup groups to encourage and inspire a new era of independent creative thinking. Companies that he''s consulted with in the area of transmedia storytelling include Canal+Spain, Disney, Endermol, Toyota, MindLab, Lifelike and many more.
Please feel free to connect on Twitter @robpratten or via the forum at conducttr.com
Robert''s experience uniquely places him at the intersection of entertainment, marketing and technology: he brings more than 25 years'' experience as a marketing consultant and expertise in Intelligent Networks having formally advised clients such as Ericsson and Telcordia on international pricing, positioning and market entry strategies.
In 2000, he left Europe''s leading telecoms consultancy firm to attend the London Film School and since wrote, produced and directed two award-winning, critically acclaimed feature films - London Voodoo (2004) and Mindflesh (2008).
In 2011 he produced the original transmedia proof-of-concept project for Conducttr, Lowlifes.
Today he is an internationally recognized thought-leader in transmedia storytelling - regularly speaking at conferences including the World Innovation Conference, SXSW Interactive, FIPA, Storyworld and also to transmedia meetup groups to encourage and inspire a new era of independent creative thinking. Companies that he''s consulted with in the area of transmedia storytelling include Canal+Spain, Disney, Endermol, Toyota, MindLab, Lifelike and many more.
Please feel free to connect on Twitter @robpratten or via the forum at conducttr.com
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